4Gift is a technological platform that allows users to send gifts in an innovative and personalized way directly from the e-commerce sites of partner brands. Founded in 2015 by Giorgio Finzi, Francesco Carrozzini, and Alessandra Bruno, it has attracted the interest of major digital players, including eBay, which acquired a 10% stake in 2016.

In December 2021, 4Gift closed a Series A investment round led by Sinergia Venture Fund to strengthen its team and accelerate its growth trajectory.

The 4Gift solution enriches e-commerce platforms by offering the option of e-gifting, allowing users to purchase gifts, even as a group, and send them digitally to recipients. The recipients can personalize the gift by choosing the size, color, or variant, and decide whether to have it delivered to their home or pick it up in-store.

Active since 2020 on the U.S. e-commerce sites of selected luxury brands, 4Gift meets the growing demand for purchasing gifts, which account for over 40% of the global luxury market.