Soplaya is a B2B marketplace that directly connects chefs and restaurateurs with local producers, eliminating intermediaries and offering a more transparent and efficient supply chain. Through its digital platform, it enables users to order fresh and unique ingredients with a simple click, ensuring fast deliveries within 12-24 hours and savings of up to 20%.

Founded in 2017 and based in Udine, Soplaya aims to make food sourcing more diverse, sustainable, and cost-effective, while supporting local producers in accessing the market. The company is committed to reducing CO₂ emissions and promoting biodiversity by shortening the agri-food supply chain.  

In November 2023, Soplaya completed a funding round of €12.5 million, of which €11.5 million in equity, led by Sinergia Venture Fund (Alkemia Capital) as the lead investor, alongside P101, Azimut, and CDP Venture Capital. This investment aims to strengthen Soplaya’s presence in the Italian market and prepare for expansion into new markets, as well as enhance the application of artificial intelligence in operations and demand forecasting.